Know Your Farmer, Know Your LocaleSM
* Locale - noun [loh-kal] A place or locality, including the events, people, food & wine associated with it.
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Business type: Farmer, Grower, or Rancher

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Frog Hollow Farm

Locale ID CA5478

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About

Frog Hollow doesn’t pick its fruit to make it store and ship better. Instead, Frog Hollow lets its fruit hang until it is truly tree-ripe, heavy with sweetness and juice, and rich with old-fashioned flavors that few other farms could match. Picking the fruit truly “tree ripe” has been the key to Frog Hollow’s success. In the summer, a climate of dry, hot days and cool nights lets the farm grow high-flavor varieties that can’t withstand the searing heat of the Central Valley further south, where the majority of California’s commercial peach crop is grown. Aggressively thinning (removing fruit to reduce competition) the crop a few months before the harvest also contributes to Frog Hollow’s consistently high quality. As harvest approaches, the trees are deliberately left a little underwatered, leading to fruit with a more concentrated flavor. Each block of trees is inspected daily by Farmer Al to ensure the proper ripeness and flavor that only a farmer can appreciate. Taken all together, the legend of Frog Hollow’s fruit is a unique combination of choice varieties, a moderate climate, well-nourished soil, good location, and sustainable agricultural practices, informed by decades of dedication, experience, and a deep love of the land.

2010 marks the 21st year that Frog Hollow Farm has been operating under the principles of organic farming. One of the first in the country to move to wholly organic practices on a larger scale, Frog Hollow Farm has become a standard for what’s great about small, sustainable farms. Join us as we celebrate our 21st year of organic farming—eat a peach!

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on the reverse of the card (see images below) please check out these resource pages:

Know Your Farmer Shelf Talker with QR Code* by Top10ProduceLLC   |   Browse Traceability Business Cards
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* QR Code is registered trademark of DENSO WAVE INCORPORATED


Last Update: February 21, 2010
 
  
 
NOTE: We are updating profiles as quickly as we can - but if you would like to request that we update a grower's locale profile immediately, CLICK HERE and put in the Locale ID (i.e. CA5005) and we will update the requested profile immediately.

We also provide a printable PDF of the instructions for How To Add A Business and How To Add A Produce Item to the site.


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