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Business Detailed:
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Pisga Organics began when Sofia applied to Salinas' Farmer Education Program from which she graduated in May 2010. In 2011 she leased 1.5 acres of land in ALBA’s Small Farm Incubator. She planted crops like cilantro, parsley, tomatoes, bell peppers, beets, chard, and event three kinds of soy beans. Thanks to her natural marketing ability, she managed to sell all her produce using different distribution outlets. She even knocked on doors at the local tiendas. Today, Sofia manages 4.5 acres and is selling to ALBA’s wholesale distributor, ALBA Organics. She also sells her produce directly to customers at farmers’ markets in Monterey County. Sofia works on her farm full-time and receives assistance from her husband and from one of her sons that comes out to the farm to help her. Sofia says that her “biggest satisfaction is to produce organic food that will improve the health of her consumers and at the same time improve the land that is providing the food.” (ALBA)
Current Produce varies by season
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