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Every Tuesday from June through October in Kansas City you will find farmers traveling to the Bannister Federal Complex Farmers’ Market, sponsored by the United States Department of Agriculture (USDA) and other federal agencies. The Market, Third Place winner of the Farmers’ Market Year of the Award, has a captive consumer audience, with over 5,000 employees located at the Federal Complex.
Alongside this captive audience, who are just a short walk from the complex, is a diverse mix of consumers at the Market. One of USDA’s goals is to develop healthy eating habits in consumers and the Farmers’ Market has been a great venue to educate diverse populations about locally grown produce and provide more access to the fresh, local product.
It is not unusual to see shoppers from retirement communities shopping and visiting at the Market. The Kansas City Housing Authority provided round-trip transportation for this population, allowing them to increase their intake of fresh fruits and vegetables.
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Last Update:
January
24, 2011
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